W52

Straightforward information and minimal design that facilitates any purchase.

The W52 brand is a national reference in the retail and clothing sector. With physical stores across the country, the brand challenged us to develop an online store. This web design project involved studying the physical spaces, social media, visual identity, and promotional materials of the brand and its products to create a page that reflected the character and positioning of the identity on an online platform. We created an online store with a prominent initial banner and used simple typography that fits well with the brand. We ensured easy usability of the page, with concise and direct information to facilitate consumer searches in a matter of moments.