Lufa Lufa

Design and interactivity with a focus on the product

LufaLufa is a brand of T-shirts entirely produced in Portugal that challenged Teoria to create an online store.

In this project, we developed a store with a bold and alternative design, highlighting product images with a strong interactive component that allows consumers to easily search in seconds. We used simple typography that aligns well with the brand and provided information in a direct manner.

In this project, we emphasized a good shopping experience so that the consumer can buy easily and comfortably.